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June 1, 2018

Youth Career

What is career? It is a trend in this generation where almost every youth talks about career and calling after they have completed their SPM/O’Levels OR STPM/A’Levels Before you get
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June 1, 2018

Profiling

What is profiling? Well, profiling simply means, the recording and analysis of a person’s psychological and behavioural characteristics, so as to assess or predict their capabilities in a certain sphere
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April 16, 2018

PR as seen by Syed Idid

“Many PR practitioners fail to understand the requirements of then media in its various forms. Yet they expect coverage without understanding how the press works. Seek first to understand then
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January 29, 2018

Entrepreneur 101

Being an entrepreneur is not just about having the freedom of time, glamour, class or about being famous amongst family and friends. It is more than that. The moment you
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January 29, 2018

Principle #1 of Work That Works: Leadership Is an Inside Job

Last month, I introduced the concept of Emergineering, which, in brief, is the process of taking any business objective – like fostering innovation or driving a positive culture – and
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