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Archive for April 16th, 2018

Archive for

April 16th, 2018

PR as seen by Syed Idid

“Many PR practitioners fail to understand the requirements of then media in its various forms. Yet they expect coverage without understanding how the press works. Seek first to understand then to be understood….know how each media operates, their different objectives, who’s who in charge at the assignment desks, what is the story focus e.g. GE14 […]

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“Many PR practitioners fail to understand the requirements of then media in its various forms. Yet they expect coverage without understanding how the press works. Seek first to understand then to be understood….know how each media operates, their different objectives, who’s who in charge at the assignment desks, what is the story focus e.g. GE14 […]

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