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  • Youth Career

    What is career? It is a trend in this generation where almost every youth talks about career and calling after they have completed their SPM/O’Levels OR STPM/A’Levels Before you get a job, you’ll need to think about a career path which suits you. It is very important for youth nowadays to find out more about […]

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    What is career? It is a trend in this generation where almost every youth talks about career and calling after they have completed their SPM/O’Levels OR STPM/A’Levels Before you get a job, you’ll need to think about a career path which suits you. It is very important for youth nowadays to find out more about […]

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    Profiling

    What is profiling? Well, profiling simply means, the recording and analysis of a person’s psychological and behavioural characteristics, so as to assess or predict their capabilities in a certain sphere or to assist in identifying categories of people. We are dealing with numerous different people every day in our lives and at some point, we […]

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    What is profiling? Well, profiling simply means, the recording and analysis of a person’s psychological and behavioural characteristics, so as to assess or predict their capabilities in a certain sphere or to assist in identifying categories of people. We are dealing with numerous different people every day in our lives and at some point, we […]

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    Slides in PDF by Syed Idid

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    PR as seen by Syed Idid

    “Many PR practitioners fail to understand the requirements of then media in its various forms. Yet they expect coverage without understanding how the press works. Seek first to understand then to be understood….know how each media operates, their different objectives, who’s who in charge at the assignment desks, what is the story focus e.g. GE14 […]

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    “Many PR practitioners fail to understand the requirements of then media in its various forms. Yet they expect coverage without understanding how the press works. Seek first to understand then to be understood….know how each media operates, their different objectives, who’s who in charge at the assignment desks, what is the story focus e.g. GE14 […]

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    Entrepreneur 101

    Being an entrepreneur is not just about having the freedom of time, glamour, class or about being famous amongst family and friends. It is more than that. The moment you have decided to start your own business, bare in mind that there will be lots of obstacles and challenges – consistent sleepless nights when you […]

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    Being an entrepreneur is not just about having the freedom of time, glamour, class or about being famous amongst family and friends. It is more than that. The moment you have decided to start your own business, bare in mind that there will be lots of obstacles and challenges – consistent sleepless nights when you […]

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    Principle #1 of Work That Works: Leadership Is an Inside Job

    Last month, I introduced the concept of Emergineering, which, in brief, is the process of taking any business objective – like fostering innovation or driving a positive culture – and applying an Emergenetics lens to every aspect of that goal. Emergineering is a concept I explore at great length in my newly launched book: Work That […]

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    Last month, I introduced the concept of Emergineering, which, in brief, is the process of taking any business objective – like fostering innovation or driving a positive culture – and applying an Emergenetics lens to every aspect of that goal. Emergineering is a concept I explore at great length in my newly launched book: Work That […]

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